What's Your Greatest Need

To me, the Greatest and most valuable thing on this earth are people! A companies greatest assets are not the computers, buildings, and tools... rather the people that work at that company. Computers, buildings, and tools would not exist if people did not create them. Managers, Human Resource Directors, CEO's, Pastors, and all people forget that very fact... That this world, all businesses, all organizations and all things are centered on one thing, and that is PEOPLE.

With that said, our leaders and influencers need to begin to focus more on people. Not only focus on just the individual, but the true needs of that individual and the group of people.

One of the few things that ALL people have in common is that we have needs. If you can learn how to understand people and their greatest need, you will learn how to most effectively connect, reach and impact that person. If you are a Manager or a Director over people at work, this is a critical thing for you. If an employee forgot to eat breakfast that morning, there is a likely chance that he or she will be starving by mid-afternoon. There will come a point that the employees greatest need will not be the need to make money "Security" (working their job), rather the need to eat food. When this becomes their greatest need, it will then hinder the employees ability to function and work at a high level. As a good director or manager, you should recognize this and understand that you could possibly offer an early lunch for that person.

Below, you will find a visual that shows the Maslow's Hierarchy of Needs. This shows the needs of people from bottom to top. People typically have to take care of the first needs to then move up to the top. These needs can be on a moment to moment basis or could be a long term basis.

Maslows Hierarchy of Needs: