Please, take a moment to watch the following video.
As mentioned "It is easy to miss something you are not looking for".
So what is it that you are missing? Are you honestly looking at your customers, your employees, your families, and potential customers with the right lens? Try not to get so focused on any certain area, rather step back and analyze the entire picture.
Showing posts with label Customer Service. Show all posts
Showing posts with label Customer Service. Show all posts
Sunday, December 12, 2010
Friday, April 30, 2010
What's Your Greatest Need
To me, the Greatest and most valuable thing on this earth are people! A companies greatest assets are not the computers, buildings, and tools... rather the people that work at that company. Computers, buildings, and tools would not exist if people did not create them. Managers, Human Resource Directors, CEO's, Pastors, and all people forget that very fact... That this world, all businesses, all organizations and all things are centered on one thing, and that is PEOPLE.
With that said, our leaders and influencers need to begin to focus more on people. Not only focus on just the individual, but the true needs of that individual and the group of people.
One of the few things that ALL people have in common is that we have needs. If you can learn how to understand people and their greatest need, you will learn how to most effectively connect, reach and impact that person. If you are a Manager or a Director over people at work, this is a critical thing for you. If an employee forgot to eat breakfast that morning, there is a likely chance that he or she will be starving by mid-afternoon. There will come a point that the employees greatest need will not be the need to make money "Security" (working their job), rather the need to eat food. When this becomes their greatest need, it will then hinder the employees ability to function and work at a high level. As a good director or manager, you should recognize this and understand that you could possibly offer an early lunch for that person.
Below, you will find a visual that shows the Maslow's Hierarchy of Needs. This shows the needs of people from bottom to top. People typically have to take care of the first needs to then move up to the top. These needs can be on a moment to moment basis or could be a long term basis.
Maslows Hierarchy of Needs:
With that said, our leaders and influencers need to begin to focus more on people. Not only focus on just the individual, but the true needs of that individual and the group of people.
One of the few things that ALL people have in common is that we have needs. If you can learn how to understand people and their greatest need, you will learn how to most effectively connect, reach and impact that person. If you are a Manager or a Director over people at work, this is a critical thing for you. If an employee forgot to eat breakfast that morning, there is a likely chance that he or she will be starving by mid-afternoon. There will come a point that the employees greatest need will not be the need to make money "Security" (working their job), rather the need to eat food. When this becomes their greatest need, it will then hinder the employees ability to function and work at a high level. As a good director or manager, you should recognize this and understand that you could possibly offer an early lunch for that person.
Below, you will find a visual that shows the Maslow's Hierarchy of Needs. This shows the needs of people from bottom to top. People typically have to take care of the first needs to then move up to the top. These needs can be on a moment to moment basis or could be a long term basis.
Maslows Hierarchy of Needs:
Monday, March 8, 2010
Chain Reaction
How do you think companies, churches, organizations, or personal brands become most known?
Is it flyers, billboards, sales, or commercials? Most would say so, but I disagree. I have been blessed with the opportunity of starting a photography business with my wife and have seen profits and our client base grow since day 1. We have never made cold calls, ran a commercial or had a billboard.
Our focus has been in the investment of company assets and branding. We focus our time and money in improving our flaws and kinks as a service business. I strongly believe that businesses that promote themselves before establishing effective brands and systems will only show their potential customers exactly why they should not do business with them.
When schools, organizations, or businesses are able to build an effective and consistent brand with premium service customers will then become the best advertisements.
90% of our businesses’ inquiries or customers have come from another friend or person referring them to us. My wife has consistently averaged 4-5 photo sessions a week for the past year, yet we have never spent more than $1000 on advertising in one year.
The greatest investment and asset a business can have is their brand, service, and client. If your client has an incredible experience it will be like a girl who just gets engaged. Out of pure joy and excitement they will tell the world about the special moment and all their friends will be in awe of the experience.
As a company, if you create this kind of experience for your prospects and clients you will see growth and profit. Your word of mouth promotion will become like a chain reaction that will multiply through time.
Is it flyers, billboards, sales, or commercials? Most would say so, but I disagree. I have been blessed with the opportunity of starting a photography business with my wife and have seen profits and our client base grow since day 1. We have never made cold calls, ran a commercial or had a billboard.
Our focus has been in the investment of company assets and branding. We focus our time and money in improving our flaws and kinks as a service business. I strongly believe that businesses that promote themselves before establishing effective brands and systems will only show their potential customers exactly why they should not do business with them.
When schools, organizations, or businesses are able to build an effective and consistent brand with premium service customers will then become the best advertisements.
90% of our businesses’ inquiries or customers have come from another friend or person referring them to us. My wife has consistently averaged 4-5 photo sessions a week for the past year, yet we have never spent more than $1000 on advertising in one year.
The greatest investment and asset a business can have is their brand, service, and client. If your client has an incredible experience it will be like a girl who just gets engaged. Out of pure joy and excitement they will tell the world about the special moment and all their friends will be in awe of the experience.
As a company, if you create this kind of experience for your prospects and clients you will see growth and profit. Your word of mouth promotion will become like a chain reaction that will multiply through time.
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