Over the past month, I have had the opportunity of going fishing with one of my friends, Coach Marcus Eckert. We have gone to a few local spots in Mckinney/Frisco area in search of that big fish.
Each and everytime I go fishing, it blows my mind how many different types of lures and/or bait there are to catch bass. Not only that, just like humans, the bass have behaviors that cause them to like certain things in the water. Some bass might like to hang out near trees or near man made structures. Others might like deep water and others might like the shallow water. Either way, you have to truly understand the water and the fish to get the good catch a person might be looking for.
This is very similar to Marketers, Managers, or even Pastors. Not every person likes the same thing. If you really want to "Catch or Fish" for people, then you MUST understand who they are, what they like, and how to get their attention. To be a successful Marketer, Manager or Pastor, you must take the time to mingle among the people that you are trying to reach. You need to listen and observe the traits and characteristics the people in that area and culture might have so that you can better understand how to connect with them at their level.
Once you understand how to connect with them at their level, then you will be on your way to success!
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