Chain Reaction

How do you think companies, churches, organizations, or personal brands become most known?

Is it flyers, billboards, sales, or commercials? Most would say so, but I disagree. I have been blessed with the opportunity of starting a photography business with my wife and have seen profits and our client base grow since day 1. We have never made cold calls, ran a commercial or had a billboard.

Our focus has been in the investment of company assets and branding. We focus our time and money in improving our flaws and kinks as a service business. I strongly believe that businesses that promote themselves before establishing effective brands and systems will only show their potential customers exactly why they should not do business with them.

When schools, organizations, or businesses are able to build an effective and consistent brand with premium service customers will then become the best advertisements.

90% of our businesses’ inquiries or customers have come from another friend or person referring them to us. My wife has consistently averaged 4-5 photo sessions a week for the past year, yet we have never spent more than $1000 on advertising in one year.

The greatest investment and asset a business can have is their brand, service, and client. If your client has an incredible experience it will be like a girl who just gets engaged. Out of pure joy and excitement they will tell the world about the special moment and all their friends will be in awe of the experience.

As a company, if you create this kind of experience for your prospects and clients you will see growth and profit. Your word of mouth promotion will become like a chain reaction that will multiply through time.