The Awareness Test

Please, take a moment to watch the following video.



As mentioned "It is easy to miss something you are not looking for".

So what is it that you are missing? Are you honestly looking at your customers, your employees, your families, and potential customers with the right lens? Try not to get so focused on any certain area, rather step back and analyze the entire picture.

Growth with Facebook

Facebook currently has more than 500 million active users totaling over 700 billion minutes per month on Facebook.  These statistics prove the fact that Facebook is an incredible opportunity for organizations, schools and businesses to have an open audience to promote their products, services and ideas.  I would venture to say that most people that spend time on the internet will spend more time checking their Facebook than they do anything else.

Here are a few ideas on how to utilize Facebook to grow your business or organization.

• Personal Facebook Profile - Create a Facebook profile for yourself.  This is a great way for you to network with long lost friends and new people you meet.  You never know when an old friend might be the answer or connection to your new business venture.  Also, this is a way to link to your websites and other social networks on your profile.
• Company Facebook Profile - All the information above would apply for this section as well.  This would also help create brand awareness as people cruise Facebook.
• Fan Page - This is an incredible opportunity to create a hub for people to follow whatever you are promoting.  A fan page will allow you to post company information, gather customer reviews with a 5 star rating system, post photos of your product, to interact with current or potential customers and for people to choose to "Like" your page.  (Check out my wife's Fanpage >>)
• Facebook Group - This is very similar to a Fan Page, but instead of becoming a fan "Like" you are able to become a member of the group.  You are able to post events to group pages, allowing your members to see upcoming events and meetings.  This is a great way to communicate to members.  (Check out a Group Page my marketing students helped start >>)
• Status Updates - A status update is something you can do on your profile pages.  Whenever you make a comment in the box that says "what is on your mind?" it will post on your network of friends news feeds.  This is a great way to promote a new web link or to guide people to your Facebook page.  Also, you can have friends or family make a comment or post your link to their own Facebook Status.
• Wall Posts / Comments - Another word I would use for this would be "Seeding".  A great way to drive traffic back to your own Personal or Business Profile page is to go on other people's walls and make comments to them or to other comments that are made on their walls.  When you make comments, friends of your friend will be able to see those comments and then have the ability of clicking on your Facebook Picture to go to your profile.  This is called "seeding" because it is like planting seeds throughout the internet hopefully leading to growth or more connections.
• Tagging - This is one of the best ways for my wife to promote her photography business.  "Tagging" is where you connect a person's Facebook profile to a picture or graphic that you post.  As an example, my wife will take pictures of clients and will then tag those clients when she posts them to her own facebook profile page.  This will then lead her clients and her clients friends to her Facebook page because they will click on the picture to look at it and it will then lead them to my wife.  GREAT PR!
• Updates - Each time you update your Facebook page, it will inform your network of friends.  So if you want to indirectly lead people to your website link without seeming arrogant or pushy, then you could delete it from your profile for a moment and then repost it so that it pops up on your friends news feeds as a new or changed website link on your profile.  This will then intrigue them to click on that link to check it out.
• Profile Pictures - Many of you might have seen this take place.  Right now, the popular thing is to change your profile picture to your favorite cartoon.  If you are wanting to promote an idea, service, product or event you could always change your profile picture to a graphic that would help you in doing that.  This would capture your friends attention and will surely make them check it out.  Make sure your new picture does a good job of getting your message across.
• Events - You are able to create events on Facebook so that people can either reserve, decline or say maybe to if they are coming or not.  This will also hit the news feeds and gain exposure for your event.
• Applications - If you are a programmer, you can create an application on Facebook that other people want to post on their very own profile.  You will of course have to be able to program this to make it happen.
• Videos - You can post videos.  This can be a creative and fun way to get a message or idea out there.  (Check out a video I helped create, manage and promote >>)
• Advertising - As mentioned in my previous blog post, you can do paid advertisements on FB based on two methods of cost: PPC or PPI.

There are more ideas out there on how to utilize Facebook to promote your business, organization, idea or event, but hopefully these can get you started.  I can honestly say that my wife's photography business has seen a lot of success over the past few years and these ideas are ones we have on our top to do list when developing our annual promotional goals and campaigns.

For more expert advice, please check out this book: Facebook Marketing

Marketing Resources - Part 1

This is part 1 of many more to come of resources that are extremely helpful in the education of marketing and advertising:

- Purple Cow by Seth Godin
- Guerrilla Marketing by Jay Conrad Levinson
- ChurchMarketing 101 by Richard L Reising
- Made To Stick by Chip Heath & Dan Heath

Online Advertising - PPC Vs. PPI

Social Networks (Facebook, Twitter, Myspace, etc.) and Websites can be an incredible source for marketers, advertisers and business owners to promote their products, services or ideas. We live in an age where many people spend more time on the internet than they do being out on the town or even being with their families.

By advertising online, it allows marketers to zero in on their target audience in a cheaper way while also increasing the chances that a potential customer will visit their website. When businesses advertise on billboards, television networks, or print media it is very hard to be able to insure that you are paying for something that guarantees that they are visiting your website. It costs hundreds of thousands of dollars to advertise in the traditional ways, but to advertise online, it might cost as little as $0.50 per click on that advertisement. The great thing is that $0.50 is a guaranteed visit to your website, because the potential customer clicked to visit your site.

The 2 most common ways to pay for your advertisements on social networks or websites is either Pay Per Click or Pay Per Impression. When Paying Per Click, you are only charged when a person clicks on your advertisement and visits your approved location for that link. When Paying Per Impression, you are paying for each time your advertisement is even popping up on the website page.

If I were to continue reloading my website and the same advertisement kept popping up, that would cost money each time, even if the person has not read the advertisement. Pay Per Click is more of an auction on key words or chosen requirements, where as the pay per impression can be dictated by the administrator of the website.

When taking part in PPC or PPI, you are able to specify the kind of person or people you want the advertisement to run on during your online campaign. For instance, if I were to advertise on Facebook for my wife's and my photography business, I would be able to specify my target audience. I could choose that I would only want my advertisements to show up on women that are interested in men and that are currently engaged or in a relationship, are of the ages of 18-30 and that are in the Texas Tech Facebook network. Then after publishing that advertisement, we could be very positive that we are only spending money on 1) our core target audience, 2) people that are visiting our website, and 3) people that are choosing to visit our site rather than being made.

What's Your Greatest Need

To me, the Greatest and most valuable thing on this earth are people! A companies greatest assets are not the computers, buildings, and tools... rather the people that work at that company. Computers, buildings, and tools would not exist if people did not create them. Managers, Human Resource Directors, CEO's, Pastors, and all people forget that very fact... That this world, all businesses, all organizations and all things are centered on one thing, and that is PEOPLE.

With that said, our leaders and influencers need to begin to focus more on people. Not only focus on just the individual, but the true needs of that individual and the group of people.

One of the few things that ALL people have in common is that we have needs. If you can learn how to understand people and their greatest need, you will learn how to most effectively connect, reach and impact that person. If you are a Manager or a Director over people at work, this is a critical thing for you. If an employee forgot to eat breakfast that morning, there is a likely chance that he or she will be starving by mid-afternoon. There will come a point that the employees greatest need will not be the need to make money "Security" (working their job), rather the need to eat food. When this becomes their greatest need, it will then hinder the employees ability to function and work at a high level. As a good director or manager, you should recognize this and understand that you could possibly offer an early lunch for that person.

Below, you will find a visual that shows the Maslow's Hierarchy of Needs. This shows the needs of people from bottom to top. People typically have to take care of the first needs to then move up to the top. These needs can be on a moment to moment basis or could be a long term basis.

Maslows Hierarchy of Needs:

Catching by using the right bait

Over the past month, I have had the opportunity of going fishing with one of my friends, Coach Marcus Eckert. We have gone to a few local spots in Mckinney/Frisco area in search of that big fish.

Each and everytime I go fishing, it blows my mind how many different types of lures and/or bait there are to catch bass. Not only that, just like humans, the bass have behaviors that cause them to like certain things in the water. Some bass might like to hang out near trees or near man made structures. Others might like deep water and others might like the shallow water. Either way, you have to truly understand the water and the fish to get the good catch a person might be looking for.

This is very similar to Marketers, Managers, or even Pastors. Not every person likes the same thing. If you really want to "Catch or Fish" for people, then you MUST understand who they are, what they like, and how to get their attention. To be a successful Marketer, Manager or Pastor, you must take the time to mingle among the people that you are trying to reach. You need to listen and observe the traits and characteristics the people in that area and culture might have so that you can better understand how to connect with them at their level.

Once you understand how to connect with them at their level, then you will be on your way to success!

The Likeability Factor

I am currently reading a book by Tim Sanders called "The Likeability Factor" and it is a really interesting book. Tim takes part in various studies and research and finds the importance and rather crucial need for individuals to find their "L Factor". He talks about how most organizations and individuals focus solely on productivity and efficiency, but they are forgetting the importance of Likeability.

The Likeability Factor by Tim Sanders

Here is some of the interesting research gathered on the topic:

1) Doctors give more time to patients they like and less to those they don't. According to 1984 University of California study: "A physician attribution survey was administered to 93 physicians. [They] also viewed videotapes demonstrating patients with three combinations of likeability and competence. There were significant differences in treatment, depending on the characteristics of the patient: the likeable and competent... patients would be encouraged to significantly more often to telephone and to return more frequently for follow-up than would the unlikeable competent or likeable incompentent patients.

2) A Columbia University study by Melinda Tamkins shows that success in the workplace is guaranteed not by what or whom you know but by your popularity. In her study, Tamkins found that "popular workers were seen as trustworthy, motivated, serious, decisive and hardworking and were recommended for fast-track promotion and gernerous pay increases. Their less-liked colleagues were perceived as arrogant, conniving and manipulative. Pay rises and promotions were ruled out regardless of their academic background or professional qualifications."

3) A 2000 study by Yale University and the Center for Socialization and Development-Berlin concluded that "people, unlike animals, gain success not by aggressive b by being nice. The research found that the most successful leaders, from CEOs to PTA presidents, all treated their subordinates with respect and made genuine attempts to be liked. Their approach garnered support and led to greater success."

4) In 1977 author Dulin Kelly wrote in the court preparation trade publication Voir Dire: "One item that keeps reappearing in cases tried or settled, is the likeability factor. If your client is a likeable person, this characteristic will in all likelihood affect the outcome of your case."

5) In You've Got Be Believed to Be Heard, author Bert Decker points out that George Gallup has conducted a personality factor poll to every presidential election since 1960. Only one of three factors- issues, party affiliation, and likeability-has been a consisten prognosticator of the final election result: likeability.

6) In 1992 Dr. Phillip Noll of the University of Toronto surveyed a representative sample of fifty married and divorced couples and concluded that one of the primary elements of marital success is likeability. Easygoing, likeable people have one-half the divorce rate of the general population. When both parties are congenial, the risk of divorce is reduced by an additional 50 percent.


Tim Sanders states, "Likeability is more than important, it's more than practical, it's more than appealing. Likeability may well be the deciding factor in every competition you'll ever enter.

*The information above is from page 30-31 in Tim Sanders' book "The Likeability Factor".